Mido Watches

The Mido watchmaking house was founded on November 11, 1918, by Georges Schaeren, an experienced Swiss watchmaker. The brand name comes from the Spanish phrase "Yo mido," meaning "I measure." From its very beginning, Mido has stood for innovation and inspired design. Today headquartered in the legendary town of Le Locle, the Maison continues to produce timepieces defined by technical excellence - from hand-wound and automatic movements to the meticulous craftsmanship of their cases and dials.

With its minimalist image, the name Mido evokes timelessness and elegance. The quality of materials and the pursuit of enduring aesthetics make Mido watches the true embodiment of their founder's vision: to unite design, functionality, and authenticity in a way that defies time - much like the architectural masterpieces that have shaped human history.