Bioceramic What If Gray? Watch SO34M700

The Watch

Harnessing creativity, expertise, and premium materials alongside cutting-edge technology, the iconic brand Swatch continues to captivate watch lovers with trend-forward designs at unbeatable value. What if, instead of its classic round shape, the Swatch watch were square? Revisiting a 1983 prototype, this stunning What If Gray? SO34M700 watch will win you over from the very first glance - your new everyday essential. Designed for both men's and women's wrists, it belongs to the Bioceramic collection and marks 40 years of Swatch's innovation, design, and creativity. With its classic look and vintage design, it complements every outfit perfectly. Its grey case is crafted in bioceramic for outstanding resistance and durability. Comfortable and pleasant to wear, it takes on a beautiful square shape that flatters your wrist with its perfect proportions: 33.25 mm in length and width, and 10.50 mm in thickness. An edge-to-edge crystal in bio-sourced material enhances the watch's unique charm, offering a clear view of the time markers from the front and the sides. A grey bioceramic crown sits at 3 o'clock for adjusting the hours, minutes, date, and day. On the back, the monobloc caseback provides water resistance of 20 meters and allows for a quick battery change via its battery cover - printed with the dial of a 1983 prototype, adding a distinguished touch to this timepiece.

The Dial

A stunning square dial, revealed within the case, underlines the watch's contemporary and timeless character with a fresh touch. With its matte finish and white tone, it adds a subtle elegance to your wrist while allowing for clear, effortless timekeeping. Coated with a white luminescent layer, two black syringe hands sweep fluidly alongside a slim black seconds hand, indicating hours, minutes, and seconds - even in low-light conditions. They point to a minute track graduated with grey squares along the perimeter, as well as twelve grey indexes in Roman numerals for quick hour reference. At 3 o'clock, you'll notice two white-background windows: one displaying the date in black Arabic numerals, and the other showing the day of the week in English. The brand signs its charming creation below 12 o'clock with its name and the inscription "Swiss."

The Movement

This timepiece is powered by a reliable, high-performance quartz movement that keeps the hands and windows running smoothly. Swiss-made, it delivers precise and consistent readings of the hours, minutes, seconds, date, and day in any condition.

The Bracelet

For the first time, Swatch opts for an integrated strap in bio-sourced material, perfectly embodying the brand's innovative, creative spirit. Inspired by a design unimaginable 40 years ago, it features a grey tone and a matte finish to match any outfit. It wraps your wrist with softness and flexibility, ensuring a comfortable fit and lasting durability. The grey bioceramic buckle lets you put on your watch with ease, no risk of losing it.

Water Resistance

With a water resistance of 20 meters, or 2 atmospheres in watchmaking terms, this watch is by no means a water enthusiast. Water is its delicate movement's worst enemy - keep it out of the bath! You can wear it in the rain or while doing the dishes, but skip the shower, the bath, the pool, and definitely the ocean. It much prefers to stay dry.