Bioceramic What if Black? SO34B700 Watch

The Watch

A global watchmaking powerhouse, Swatch brings together a diverse range of Swiss Made timepieces designed for everyday wear. Blending elegance and technical expertise, the brand offers watches for every style and every generation - ready for all of life's adventures. Through its Bioceramic collection, Swatch introduces the new What if Black? SO34B700 - a classic, vintage-inspired design. Meticulously crafted, this watch is perfectly suited for both men and women. It features a square case measuring 33.25 mm across, with a thickness of 10.50 mm. Crafted in bioceramic, the case is fitted with a bio-sourced edge-to-edge glass that fully covers the dial. A black ridged crown positioned on the right allows you to adjust the central time indicators. The solid case back features a miniature dial print on the reverse and ensures water resistance of 2 ATM.

The Dial

With its minimalist aesthetic, this square dial tells time with clean simplicity. The white face features a minute track around its perimeter. Three black baton hands anchored at the center keep precise time: the slender seconds hand tracks the seconds, the long hand reads the minutes, and the short hand points to the baton hour markers. The hour and minute hands are coated with a luminescent treatment for optimal legibility in low-light conditions. A dual window at 3 o'clock displays the day in English and the calendar date. To complete the look, this matte-finish dial is signed with the brand name beneath the 12 o'clock marker.

The Movement

This watch is powered by a quartz movement. Reliable and precise, this Swiss mechanism accurately displays the hours, minutes, seconds, date, and day. Fully self-sufficient, it requires no maintenance other than a battery change.

The Strap

This bracelet delivers both flexibility and durability. In a sleek black finish, it pairs effortlessly with any look. Crafted from bio-sourced material, it offers undeniable wearing comfort. The pin buckle in bioceramic lets you adjust the fit perfectly to your wrist.

Water Resistance

This watch offers a water resistance of 2 atmospheres, or 20m. This model is designed for everyday wear - not water activities. It shines at social gatherings and formal events, but the water is definitely not its element. It can handle rain, splashes, or a bit of dishwater without issue, but that's where it stops. We strongly advise against wearing it in the shower or bath, and even more so while swimming or diving.