Citizen Tsuyosa

Founded in the early twentieth century with the mission of equipping every Tokyo resident with a reliable, affordable watch, Citizen built its reputation on the dependability of its timepieces. The brand continues to push boundaries, recently making waves with the announcement of a new model called the "Tsuyosa" - meaning "strength" in Japanese. With the Tsuyosa, Citizen rides the wave of integrated-bracelet watches, a style that echoes the sporty-chic aesthetic of 1970s timepieces. The brand offers not one but four Tsuyosa references, each featuring a distinct dial ranging from understated classics (black, blue) to bolder statements (yellow, green). The transparent caseback also lets you admire the in-house automatic movement that powers the watch: the 8210.

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