Strapcode

Strapcode was founded in 2005 with one goal: to inspire watch enthusiasts. The brand set out to help every timepiece reinvent itself through a simple strap change. Two Hong Kong-based watch lovers pioneered this idea, transforming the market by offering an extensive range of watch straps.

The incredibly varied lineup includes Strapcode straps designed for the iconic Seiko brand, as well as models compatible with leading luxury houses such as Rolex, Audemars Piguet, IWC, and more. Available in a wide range of shapes and colors, these straps can be swapped out to match any moment in your life. Materials and buckles vary from one model to the next, so you can dress your favorite timepiece in a style that's uniquely yours.