March LA.B AM89 Automatique Steel Watch

The Watch

March LA.B, the French watchmaking house, creates watches that perfectly fuse the modern design spirit of LA with the timeless tradition of Biarritz. Trend-forward and elegant, every piece reflects true French savoir-faire. Introducing the AM89 Automatique Steel. It features a 316L stainless steel case in a tonneau shape, measuring 38 mm in diameter and 14.5 mm thick - a silhouette that flatters every men's wrist. The dial is protected by a beveled sapphire crystal, tough enough to resist daily shocks and scratches, with an anti-reflective coating for effortless time reading. The screw-down crown at 4 o'clock manages the hands and date window. Water resistance reaches 10 atmospheres thanks to the screw-down caseback - which also offers a transparent view of the movement in action.

The Dial

Round in shape and gray in color, this dial strikes the perfect balance between simplicity and style. Its sunray-brushed finish adds a touch of elegance. At the center, two silver hands and a slender seconds hand indicate the hours, minutes, and seconds, sweeping across time markers represented by indexes and a minute track. The hands and indexes are coated with SuperLuminova for clear legibility even in the dark. At 3 o'clock, a dual date window displays the day in French or English alongside the date. The brand's signature sits just below the 12 o'clock index.

The Movement

At the heart of this timepiece beats a Franco-Swiss La Joux-Perret automatic movement - more precisely, the caliber G100. Built with 24 jewels, it oscillates at a frequency of 28,800 vibrations per hour and delivers a 68-hour power reserve. Hours, minutes, seconds, and date - all with precision and reliability.

The Strap

Find your perfect match - this watch comes with three interchangeable straps to suit your style. For a classic look, choose the first option in black alligator leather. For something more textured, go with the second in genuine perforated black bison leather. Prefer a sportier edge? The third option is a brushed three-link steel bracelet. Both leather straps close with a silver pin buckle, while the steel bracelet features a deployant clasp. Note the 20 mm lug width.

Water Resistance

With a water resistance of 100 meters - or 10 ATM in watchmaking speak - this bold-looking timepiece handles itself just as well at a gala as it does in the water. Wear it in the shower, the bath, or even during an energetic swim session. Just keep in mind: our watchmaking experts want you to know this model is not designed for scuba diving (freediving or with tanks) or high-pressure water jets. Stick to showers, baths, and swimming - and keep the crown and pushers dry while submerged.