Electra Watches

Founded in the late 1960s, Electra quickly found success before disappearing during the quartz crisis. Revived by watchmaking enthusiasts, the brand now draws on its archives to create vintage-style watches for both men and women.

Two collections define the lineup today. The Dare Devil Diver, a 38 mm dive watch, features a Swiss Soprod automatic movement and comes with an FKM rubber strap or a stainless steel beads-of-rice bracelet. The 40 mm Meca Electra chronograph features a meca-quartz movement and a colorful dial. Both collections share a 316L stainless steel case, a double-domed sapphire crystal with anti-reflective coating, and Super-LumiNova-treated hour markers. Every Electra watch is assembled in France by a manufacturer based in Morteaux.

If you want an original, colorful watch without compromising on watchmaking quality, you can spread the cost over four interest-free payments. Shipping is free to mainland France and Belgium.

What is a meca-quartz movement?

This movement combines two technologies. A battery-powered quartz movement keeps time, offering accuracy and low maintenance. The chronograph function uses a mechanical module: the pushers have a crisp feel, the chronograph seconds hand sweeps smoothly, and the reset is instantaneous, much like an automatic chronograph. First introduced in the 1980s, this design delivers a true watchmaking feel at a much more accessible price. The only maintenance to plan for is a battery change roughly every two to three years.

Automatic Dive Watch or Meca-Quartz Chronograph: Which Electra Watch Should You Choose?

It depends on how you'll wear it and which movement you prefer. The automatic Dare Devil Diver is for mechanical watch enthusiasts: its Swiss Soprod automatic movement winds with the motion of your wrist, needs no battery, and has Super-LumiNova hour markers that remain legible in low light and underwater. Its 38 mm case slips easily under a sleeve. The 40 mm Meca Electra chronographs emphasize color and practicality: precise quartz keeps time, while the chronograph delivers the feel of a mechanical start.