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The name Ocarat comes from "carat" - the unit of measurement for diamond weight - elevated by an "O" that echoes the perfect shape of a diamond.
At the heart of the project: three diamond dealers, a leading e-commerce entrepreneur, and a marketing expert, united not only by friendship but by a shared dream of building the ultimate online destination for watches and jewelry. Their ambition: to transform a fast-growing industry by delivering choice, exceptional service, and competitive prices.
Ocarat is a company built by passionate people - men and women who love what they do and each bring their own area of expertise. Our team rallies around Philippe Boiché, an entrepreneur who thrives on challenges and has a proven track record of harnessing the rise of the internet to transform entire industries. Back in the 1990s, Philippe made his mark by co-founding Grosbill.com, one of the leading online retailers for consumer electronics in France.
A true visionary, he spotted the potential of selling luxury goods online and set his sights on jewelry and watches in particular - two markets that seemed worlds apart, with the web's lightning pace on one side and the deeply traditional, time-honored world of fine jewelry and watchmaking on the other.
The idea behind an online jewelry store came from a simple observation: there are so many occasions when giving jewelry is the natural choice - birth, baptism, birthday, engagement, wedding… Milestones we all want to celebrate with a meaningful gift.
Finding the right piece of jewelry or the perfect watch isn't always easy. The reasons? A very limited selection at traditional jewelers, high prices, and store hours that rarely work for people with busy schedules.
As an online jewelry and watch retailer, we serve our customers with the most extensive catalog on the web - available on an easy-to-use platform, 7 days a week, 24h/24, so you can shop at your own pace from the comfort of home.
We're here for life's most unforgettable moments, offering quality jewelry and watches - from timeless classics to more original creations by exceptionally talented emerging designers we're proud to support.
Need expert guidance? Ocarat's specialized fine jewelry and watchmaking advisors are ready to answer all your questions and walk you through every step of your purchase.